Green Marketing and Competitive Positioning of Agricultural Cooperatives in Rivers State, Nigeria

Abstract

The study empirically investigated Green Marketing and Competitive Positioning of Agricultural Co-operative organisations in Rivers State, Nigeria. Data on Green Marketing and Organic Farming were obtained from 223 agricultural co-operative farmers in Rivers State with the aid of a 5-point Likert-scale questionnaire. Data were analyzed using Spearman Rank Correlation Coefficient with the aid of Statistical Package for Social Sciences (SPSS) version 15.0. There was a significant relationship between independent and dependent variables: a positive relationship between green product and improved environmental quality; a positive relationship between green product and health and safety; and a strong relationship between green price and improved environmental quality and health safety. The paper recommended, among others, that farmers should be provided with adequate funds to enable them effect completely the practice of green farming and subsequently green marketing