Marketing and Development of Tourism Services in Nigeria: A Panacea for Sustainable Development of Ondo State of Nigeria

Abstract

Governments across the Globe have been made rich through active participation in tourism activities. Hence, nations over the globe are beginning to see the need to promote tourism activities because of this and other obvious advantages derived from such exercise. Investing in
its development in Nigeria, particularly in Ondo state, would be a rewarding experience to the investors. Tourism potential in Nigeria is likened to gold littered in a field and literally waiting to be picked. This paper tries to identify ways in which sustainable tourism can be
introduced in Ondo State of Nigeria. It recommends sustainable strategies for marketing and developing tourism services, including Game Reserves, Parks, Holiday resorts, Camps, hotels of different types, Protection and conservation of wildlife and establishment of
conservation areas for use by tourists.