Willingness to Pay for Online Agriculture Enterprise Learning and Soft Skills: Towards Sustainable Agriculture, Food Security and Wealth Creation in Africa and Nigeria

Abstract

This study explores the willingness to pay (WTP) for online agriculture  enterprise learning and soft skills development among farmers in Africa, with a specific focus on Nigeria. The research assessed the financial readiness of farmers to invest in online learning platforms that offer training in agriculture-related enterprise management and essential soft skills. By analysing factors influencing WTP, this study provides insights into how online learning can contribute to sustainable agriculture, food security, and economic development. Result indicates a significant willingness to invest in online training, driven by perceived benefits in productivity and income generation. The findings underscore the potential of online education as a tool for enhancing agricultural practices and promoting economic growth in Africa.