Appropriating the Grapevine Communication Channel in the Organization

Abstract

This paper evaluated the need for managers to understand grapevine activities as contributing to organizational success rather than otherwise. A review of the literature showed that the grapevine cannot be eliminated from any organization and the manager needs to understand, interpret and control the grapevine for the benefit of an organization. The proper management of the
grapevine activities serves an effective means of communication that promote the overall health of an organization. Although the grapevine has poor reputation in conducting business and managers attempted to eliminate it in the past, many a manager now recognize it as a valuable asset rather than a liability.