Customer Attitude and Usage of Internet Banking Services in Rivers State, Nigeria

Authors

  • Opara, B.C. Department of Marketing, Rivers State University of Science & Technology, Nkpolu, Oroworukwo, Port Harcourt Author
  • Ozuru, H.N. Department of Marketing, University of Port Harcourt Choba, Port Harcourt Author
  • Akahome, J.E. Entrepreneurship and Skill Development Unit, Federal University, Otuoke, Bayelsa State. Author

Keywords:

Complexity, Customer usage, Acceptance, Attitude

Abstract

The study empirically explored the customer attitude to and usage of internet banking services in Rivers State, with a view to determining the extent to which attitude impacts on the acceptance of internet banking services. Data, collected from 326 respondents
in Rivers State, were analysed using univariate statistics and Pearson Product Moment Correlation Coefficient with the aid of Statistical Package for Social Sciences (SPSS). Complexity was correlated with Automated Teller Machines, Electronic Payment
System and Home banking services. The paper recommended, among others, that banks should include a chat forum on their websites as a means of addressing customer wrong attitude to and usage of internet banking services. Banks must also ensure on systems reliability and potential. 

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Published

2014-12-31

Issue

Vol. 6 No. 1-4 (2014): Sustainable Human Development Review

Section

Articles